The framing effect refers to the phenomenon of people making different decisions based on the way that information is presented to them, even when the information itself is the same. This bias can arise due to the way that people interpret and process information, and can lead to different decisions being made depending on the framing of the options or information.

One of the key ways in which the framing effect manifests is through the influence of the way that information is presented on decision-making. For example, if people are presented with two options that are identical except for the way they are framed, they may be more likely to choose one option over the other based on the framing, rather than considering the options objectively. This can be influenced by a number of factors, such as the wording of the options, the way the information is organized, and the context in which the options are presented.

The framing effect can also affect the way that people evaluate and compare options. For example, if people are presented with two options that are framed differently, they may be more likely to evaluate the options in relation to the framing, rather than considering their intrinsic value. This can lead to a distorted or biased evaluation of the options.

The phenomenon of the framing effect can have significant consequences, as it can lead people to make different decisions based on the way that information is presented to them, even when the information itself is the same. In addition, it can contribute to irrational or suboptimal decision-making, as people may be swayed by the framing of the options rather than considering them objectively.