Status quo bias is a cognitive bias that refers to the tendency for individuals to prefer to maintain the current state of affairs, even if a change may be beneficial. This preference for the status quo can be driven by a variety of factors, including a desire for stability, a fear of change, and a lack of information or alternatives.

One example of status quo bias is when an individual continues to use the same product or service, even if there may be better options available, simply because they are familiar with and comfortable with the current option. Similarly, an individual may be resistant to change in their personal or professional life, even if a change may bring benefits, because they are comfortable with their current situation.

Status quo bias can have both positive and negative consequences. On the positive side, it can provide a sense of stability and continuity and may help to reduce decision-making fatigue. On the negative side, it can lead to a lack of progress and a failure to take advantage of potential opportunities for improvement.

To address status quo bias, it is important for individuals to be aware of their tendency to prefer the current state of affairs and to actively consider the potential benefits of change. This can help to create a more balanced perspective and improve decision-making.