Sub-Goals

Context leaders take their sponsored change initiatives, and prioritize them across the timeline to create a roadmap. Then they take the initiatives supporting spending in the next quarter and identify incremental outcomes toward the change initiatives that can deliver value and/or reduce uncertainty. These steps are described as sub-goals, which should suggest a tangible change in user behavior that could be produced by the end of the next quarter. Crucially, the sub-goal should outline the "what" without detailing the "how" (which is left for the teams to figure out).

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Example Syntax:

"In the next quarter, we will move forward on <this change initiative> by pursuing <this sub-goal>."

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For more:

• "OKRs for Product Management", Tim Herbig (2023).